Tag: Pulse Advertising

Posterized Propaganda July 2013: ‘Only God Forgives,’ ‘Pacific Rim,’ ‘Fruitvale Station’ & More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Welcome to the heart of the summer folks—where giant robots, faux Native Americans, retired CIA operators, and mutants come out to play. It’s a tough time of year for true…

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Posterized Propaganda February 2012: The Dreadful and the Dread Inducing

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. And we’re back after ignoring a month where the most interesting poster was Liam Neeson‘s face washed out in white. I’m not saying February is any better—because it’s not—but at…

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Posterized Propaganda August 2011: Summer Excess vs. Indie Class

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact that impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. It’s sad to say, but August 2011 is a dismal month for quality poster design. I guess this shouldn’t be too big a surprise since it’s the tail end…

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