DESIGN: Shenmue – Fruda Soda

It’s hard not to find yourself infatuated with Fruda Grape soda after watching the @RunButton gang play through the old Sega action/adventure Shenmue. They literally go to the vending machine to purchase one in-game two or three times a session. I wanted to give the crude design in the game a more contemporary update while still retaining the fun bubble letters and circular bullseye motif. These are all bilingual, but I made sure to do two each so both English and Japanese could be highlighted depending on your preference. And…

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