Posterized Propaganda June 2013: The Apocalypse is Nigh With ‘Man of Steel,’ ‘World War Z,’ ‘This is the End’ & More

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Summer continues chugging along with the America and/or Earth threatened by destruction at every turn. Whether comic book adaptations, zombie wars, terrorist assaults or a giant pit opening up to…

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Posterized Propaganda November 2012: Marketing Goes Artsy With ‘Killing Them Softly,’ Lincoln,’ ‘Skyfall’ & More

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I have to credit the Alamo Drafthouse and Mondotees for slowly turning the industry around to the appeal of limited edition prints and excessive series. You’re spending an insane amount…

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Posterized Propaganda June 2012: Blockbusters Arrive, Creativity Stays Home

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Summer is here and the marketing materials look as vapid as the films. Not to say there isn’t a couple gems coming to multiplexes with blockbuster budgets; there simply aren’t…

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Posterized Propaganda March 2012: Gimmicks and Blurs

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. We’ve come to March and still no posters to really write home about. The season of blockbuster tent poles and their litany of character posters begins, proving once more that…

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Posterized Propaganda November 2011: Too Many Characters!

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Hark! The holidays are upon us! While that signifies the beginning of what should be the glorious awards season flood of quality work only the lucky few of us attending…

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