DESIGN: City & Regional Magazine Association [spec]

An interesting design project came through the offices of Buffalo Spree Publishing, Inc. this October. As a member of the City & Regional Magazine Association and Media Partners (CRMA), every graphic designer at Buffalo Spree was allowed to submit logo entries to be judged by the association in order for a winner to be selected as their new identity. Sadly I did not make the shortlist. I do, however, really enjoy the three designs I created—each one evolving from the geometrically symmetrical Sforzinda. Imagined by Filarete (Antonio di Pietro Averlino)…

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DESIGN: TZ Granite

Through Buffalo Spree Publishing, Inc., I was asked to design a new corporate identity logo for TZ Granite & Materials LLC in Orchard Park, NY as part of a new ad running in the Fall/Winter 2012 issue of Buffalo Spree Home. Formerly known as Tiede-Zoeller, the company was looking to keep a similar, angular font style but also clean up the length with a concise, attractive “TZ” image that could stand in for the full name. Working off a sans-serif font, I drew the “TZ” in a way that allowed…

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DESIGN: Bank of Holland [spec]

Through Buffalo Spree Publishing, Inc., I was tasked with designing a new corporate identity logo for the Bank of Holland in Holland, NY. Trying to get them away from the antiquated woodcut icon accompanying their all caps text, we hoped to modernize while still retaining a feel of Europe’s Holland. I was given a slew of brainstormed ideas spanning wooden shoes, windmills, and tulips—the last being what I chose to work from. Rather than create the iconic shape of a tulip in profile that we all know, I wanted to…

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DESIGN: The Western New York Performing Arts Guide 2011

2011 The Western New York Performing Arts Guide 2011, published by Buffalo Spree Publishing, Inc. Front Cover: Thinking back to the children’s puzzles where a cube would have four different heads, torsos, and legs that you could twist to mix and match, I decided to base this year’s cover design on the same concept. Making the head portion Theater, the torso Music, and the legs Dance, I scoured our stock photography database to find the perfect fit. Inside Layout: Building off of 2010’s design, I kept the three column format,…

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DESIGN: Buffalo Spree magazine – July/August 2011 cover entry

2011 Buffalo Spree magazine – July/August 2011 published by Buffalo Spree Publishing, Inc. Cover contest entry: For the 2011 Buffalo Spree magazine, July/August Best of WNY issue, our company’s art department was put to the task to create a striking cover. With my entry, I wanted to make people stop and pick the magazine up from the newsstands to see what is going on. It’s very minimal—the concept of ‘Best of’ stripped down to its essence, an envelope containing the winner. It would have, at the very least, definitely stood…

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DESIGN: The Western New York Performing Arts Guide 2010

2010 The Western New York Performing Arts Guide 2010, published by Buffalo Spree Publishing, Inc. Front Cover: Using the abstract concept of a Buffalo waterfront representation (idea from Art Director Chastity Taber) and basing graphics from the vector artwork of Josh Flanigan, I minimalized the crucial buildings needed for the image to read Buffalo/WNY, and played with their transparency along with added layers of spotlights, all while utilizing bright, vibrant colors to catch the eye. Inside Layout: Building off of 2009’s design, I kept the three column format, reduced the…

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DESIGN: The Western New York Performing Arts Guide 2009

2009 The Western New York Performing Arts Guide 2009, published by Buffalo Spree Publishing, Inc. Front Cover: By using three stock photos—one to stand-in theatre (Victorian looking actor), another for music (the cello), and the last for dance (ballerinas)—I created a image expressing all the arts included in the publication. Inside Layout: Building off of 2008’s design, I removed the venue images and relied solely on color to delineate theatre from music and dance, and also went from two columns to three, creating more room for text and images. Descriptions…

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DESIGN: The Western New York Performing Arts Guide 2008

2008 The Western New York Performing Arts Guide 2008, published by Buffalo Spree Publishing, Inc. Front Cover: All photos were taken and then manipulated in Photoshop with the same filters to keep a consistent feel throughout. Facades were then collaged in a way to keep all visible, while also making sense in its cohesive whole. Inside Layout: Using the building photos as header icons to designate the location of each theatre company / orchestral group / etc., descriptions are listed along with schedules for the 2008-2009 season.

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DESIGN: Buffalo Spree Bachelor Auction 2007

2007 The 2007 Buffalo Spree Bachelor Auction Tasked to design the logotype for Buffalo Spree‘s first Bachelor Auction event, raising money for the American Heart Association’s ‘Go Red for Women’, I played with the juxtaposition of serif and sans serif fonts, incorporating a heart into the typeface to signify the chance at finding love. Along with the logo, there was also the need for print ads to represent the event. Using stock images of men, I made sure to hide faces, making each image an anonymous suitor to then be…

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