DESIGN: Bank of Holland [spec]

Through Buffalo Spree Publishing, Inc., I was tasked with designing a new corporate identity logo for the Bank of Holland in Holland, NY. Trying to get them away from the antiquated woodcut icon accompanying their all caps text, we hoped to modernize while still retaining a feel of Europe’s Holland. I was given a slew of brainstormed ideas spanning wooden shoes, windmills, and tulips—the last being what I chose to work from. Rather than create the iconic shape of a tulip in profile that we all know, I wanted to…

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