DESIGN: Shenmue – Fruda Soda

It’s hard not to find yourself infatuated with Fruda Grape soda after watching the @RunButton gang play through the old Sega action/adventure Shenmue. They literally go to the vending machine to purchase one in-game two or three times a session.

I wanted to give the crude design in the game a more contemporary update while still retaining the fun bubble letters and circular bullseye motif. These are all bilingual, but I made sure to do two each so both English and Japanese could be highlighted depending on your preference. And if you want to slum it with Orange instead—you can.

Available for purchase at
Sell line: Satisfy your thirst with fruit flavor. Only 100 yen a can.

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