DESIGN: Pani K’s Pierogi

Pani K’s Pierogi is a homemade pierogi enterprise from Alexis Kothamasu. She’s spent five years perfecting her dough recipe and expanding her selections of unique fillings to include the likes of Indian Samosa and Pumpkin Pie. I was enlisted to create a logo/brand that could help her decision to move from hobby to business.

Alexis only really had one request as I began the process: incorporate the feel of Polish folk flower motifs. From there I did a few iterations of merging the colorful floral designs with typography and pierogi imagery until realizing the pierogi could be the flower. From there things could be simplified and shored up for a clean, memorable look.


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