DESIGN: Theodore’s Original Hot Dogs [spec]

When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go in a different direction, but the designs exist nonetheless as follows.

Three early examples from the initial seven designs. The first playing off a circular squirt of condiments; the second an abstract flame from yellow to red to blue; the third a clean-cut representation of the Theodore’s dressing station, complete with utensils; and the fourth a geometric evolution of the first.

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