Streets of Allentown
Deciding to forgo with the annual Secrets of Allentown home tour in 2007, an alternate event was instead created called Streets of Allentown. A program would still be created, but instead of visitors being able to walk through the homes listed, this year guests were simply allowed to walk the streets and view the properties from the outside.
After looking at many images of the neighborhood, I noticed the prevalence of old-fashioned lightposts and decided to incorporate one into the logotype. The brick background would partner with a stone hinge to serve as the design aspects for the program book created in conjunction with the event.