DESIGN: Buffalo Spree Bachelor Auction 2007

The 2007 Buffalo Spree Bachelor Auction

Tasked to design the logotype for Buffalo Spree‘s first Bachelor Auction event, raising money for the American Heart Association’s ‘Go Red for Women’, I played with the juxtaposition of serif and sans serif fonts, incorporating a heart into the typeface to signify the chance at finding love.

Along with the logo, there was also the need for print ads to represent the event. Using stock images of men, I made sure to hide faces, making each image an anonymous suitor to then be made real by those on stage during the auction.

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