Posterized Propaganda November 2012: Marketing Goes Artsy With ‘Killing Them Softly,’ Lincoln,’ ‘Skyfall’ & More

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I have to credit the Alamo Drafthouse and Mondotees for slowly turning the industry around to the appeal of limited edition prints and excessive series. You’re spending an insane amount…

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