REVIEW: The Hire [2001-2002]

“BMW recommends that you always wear your seatbelt” After watching the Parallel Lines series, my desire to revisit BMW’s The Hire was too much to contain. This thing was a cultural phenomenon, doing what no one had ever done, with a medium still untested at the time. Back in 2001, households across America were still […]

REVIEW: Parallel Lines [2010]

“Five very different films. One piece of dialogue” Bravo Phillips for coming up with one of the best marketing maneuvers I’ve seen this side of BMW, (I still love The Hire and have the DVD). Not only did they commission five short films to comprise Parallel Lines, helping showcase their new Cinema 21:9 LCD TV, […]