Tag: Statement Advertising

Posterized Propaganda December 2014: ‘Selma,’ ‘Inherent Vice,’ ‘A Most Violent Year,’ and More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Looks like December is officially too important to riddle with holiday fare despite Christmas remaining a huge opening day at the movies. Besides a couple family friendly trilogy cappers and…

Read More

Posterized Propaganda December 2013: ‘The Wolf of Wall Street,’ ‘Her,’ ‘American Hustle’ & More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Is the industry overcompensating a bit with almost every film in December having character sheets? And I’m not even talking about Fox’s Walking with Dinosaurs (open December 20)—the one that…

Read More