Tag: Saul Bass

REVIEW: West Side Story [1961]

Jared Mobarak

I’m frightened enough for the both of ya. What started as an idea to contemporize William Shakepeare‘s Romeo and Juliet on the East Side of Manhattan with star-crossed lovers of Irish Catholic and Jewish descent eventually found itself reworked to the opposite side of the island with religion removed so ethnicity could take its place. Jerome Robbins and Arthur Laurents altered things to hew closer towards the 1950s’ rise of street violence by embroiling rival gangs (descendants of Polish immigrants versus newly arrived Puerto Ricans) into a turf war. With…

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Posterized Propaganda November 2014: ‘Foxcatcher,’ ‘Interstellar,’ ‘The Imitation Game,’ and More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I guess studios are gearing up for a huge December push because this month has a pretty sparse line-up. Thankfully, however, it appears quality has trumped quantity because most of…

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Posterized Propaganda December 2012: A Cinematic Library with ‘Django Unchained’, ‘The Hobbit,’ ‘Les Miserables’ & More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Here we are at the end of 2012, ready for the release of the last few Oscar. It’s a time where story generally triumphs over mainstream appeal and where the…

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Posterized Propaganda November 2012: Marketing Goes Artsy With ‘Killing Them Softly,’ Lincoln,’ ‘Skyfall’ & More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I have to credit the Alamo Drafthouse and Mondotees for slowly turning the industry around to the appeal of limited edition prints and excessive series. You’re spending an insane amount…

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