“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I have to credit the Alamo Drafthouse and Mondotees for slowly turning the industry around to the appeal of limited edition prints and excessive series. You’re spending an insane amount…
Read MorePosterized Propaganda November 2012: Marketing Goes Artsy With ‘Killing Them Softly,’ Lincoln,’ ‘Skyfall’ & More
