Tag: Morgan Spurlock

Posterized Propaganda August 2013: ‘Elysium,’ ‘The World’s End,’ ‘Short Term 12′ & More

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Summer is coming to a close with a five-Friday August jam-packing all the leftover big budget actioners that have been biding their time to distance themselves from the likes of…

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Posterized Propaganda April 2012: Where Art and Commerce Meet

Jared Mobarak

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. There’s a good mix of work coming out in April and the posters do well to mirror such. I’m not quite sure how Chris Sparling could have his script for…

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REVIEW: POM Wonderful Presents: The Greatest Movie Ever Sold [2011]

Jared Mobarak

“I can’t wait to get me some of that sweet Hollywood ad money” At the end of the day, marketing works. It’s a concise line at the end of the film that perfectly encapsulates all we’ve seen. Whether artistic media utilizes the help subsidizing costs with product placement achieves or not, something will be advertised. You can alter logos or black out icons only so much before it simply draws attention to the camouflage and makes you realize the brand more. So why not, “take the money and run,” as…

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