“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Summer is here and the marketing materials look as vapid as the films. Not to say there isn’t a couple gems coming to multiplexes with blockbuster budgets; there simply aren’t…
Read MorePosterized Propaganda June 2012: Blockbusters Arrive, Creativity Stays Home
