Keith Schofield … Music Videography

Keith Haverbrook, Eric Schoman & Jeff Mayfield make up the directing collective known as Keith Schofield. It’s an award-winning team from Los Angeles, CA that has been crafting very innovative music videos since 2004, almost all of which utilize some sort of camera trick, using the artifice of the medium to lend a unique visual quality. You could say they just take gimmicks such as depth perception illusions, multiple layering where the background is on a loop while the foreground continues forward, or a rigged focal point axis connected to…

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