REVIEW: Art & Copy [2009]

“Advertising should be like poison gas” George Lois is my new hero. The guy has confidence and pride to spare, exuding a self-image of Hercules, able to sell anything with a couple hours and a decent budget. While he may rub you the wrong way—full of himself to the point you may rather punch him in the face than want to do anything he asks in fear of inflating his ego more—the man is a genius and understands what it means to sell. You must go for broke, reach for…

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