Posterized Propaganda November 2012: Marketing Goes Artsy With ‘Killing Them Softly,’ Lincoln,’ ‘Skyfall’ & More

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. I have to credit the Alamo Drafthouse and Mondotees for slowly turning the industry around to the appeal of limited edition prints and excessive series. You’re spending an insane amount…

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Posterized Propaganda August 2012: A Summer Lull

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. August isn’t fooling around with a ton of releases spanning both big budget and independent productions. I couldn’t even begin to talk about them all here—sorry Sparkle—but there sadly aren’t…

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Posterized Propaganda June 2012: Blockbusters Arrive, Creativity Stays Home

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably. Summer is here and the marketing materials look as vapid as the films. Not to say there isn’t a couple gems coming to multiplexes with blockbuster budgets; there simply aren’t…

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