portfolio

DESIGN: Starboard Sun Corporation

2007 Starboard Sun Corporation: website Working closely with company founder Mark Dettmer, I took his initial concepts and honed them into polished designs. Using a minimalistic/stylized approach, we created simple yet effective iconic images to represent the business and its products.

DESIGN: Buffalo Spree Bachelor Auction 2007

2007 The 2007 Buffalo Spree Bachelor Auction Tasked to design the logotype for Buffalo Spree‘s first Bachelor Auction event, raising money for the American Heart Association’s ‘Go Red for Women’, I played with the juxtaposition of serif and sans serif fonts, incorporating a heart into the typeface to signify the chance at finding love. Along […]

DESIGN: Curtain Up! Program 2006

2006 Curtain Up! Program 2006, published by Buffalo Spree Publishing, Inc. With a supplied cover, I designed the layout of the book based on the motifs, color, and fonts displayed on it. Opening information on event is displayed in spreads while the participating theatre information is designed three to a page.

DESIGN: Secrets of Allentown Program 2006

2006 Secrets of Allentown Program 2006, published by Buffalo Spree Publishing, Inc. With a supplied cover, I designed the layout of the book based on the motifs, color, and fonts displayed on it. Write-ups and photos vary between full page and two page spreads depending on the property being shown.

DESIGN: Mazzara Insurance Agency

2005 Logo Design Job Mazzara Insurance Agency Playing with the initials of the agency, the idea was made to create an icon that could stand-in for the name. After going through a comprehensive evolution process, the final two designs were created. One took the form of a person—one of the many the agency would be […]

DESIGN: Basket Boutique of Buffalo

2005 Logo Design Job Basket Boutique of Buffalo I wanted to create a graphic that was both elegant and representative of the company. A one-woman shop, the business was to build baskets for events to be used as gifts and prizes. Using the capital ‘B’ of the font chosen, I broke apart pieces to create […]

DESIGN: La Dolce Vita

2004 Freelance Logo Job La Dolce Vita Caffe & Bistro: website Asked by the client to create an image for their bistro that included a patio chair and/or a cup of coffee, the design evolved to contain both, making the mug red to stand out and the business’s name a part of the graphic as […]

DESIGN: Buffalo & Erie County Historical Society [spec]

2004 College Re-Branding Project at SUNY Buffalo Buffalo & Erie County Historical Society: website With a current logo of the building’s facade, I chose to tap into using the Buffalo animal as a stand-in for the museum. Attempting to make the brand seem both educated and child-friendly, I went for a black and white contrast, […]

DESIGN: Dipson Theatres [spec]

2003 College Re-Branding Project at SUNY Buffalo Dipson Theatres: website After thinking long and hard to get to the essence of what the local theatre chain offered, I decided to go with a simple sans serif font and use its unique characteristic of employees wearing buttoned down shirts and ties. The dress code gives the […]