Category: Portfolio

DESIGN: Buffalo Spree Bachelor Auction 2007

Jared Mobarak

2007 The 2007 Buffalo Spree Bachelor Auction Tasked to design the logotype for Buffalo Spree‘s first Bachelor Auction event, raising money for the American Heart Association’s ‘Go Red for Women’, I played with the juxtaposition of serif and sans serif fonts, incorporating a heart into the typeface to signify the chance at finding love. Along with the logo, there was also the need for print ads to represent the event. Using stock images of men, I made sure to hide faces, making each image an anonymous suitor to then be…

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DESIGN: Mazzara Insurance Agency

Jared Mobarak

2005 Logo Design Job Mazzara Insurance Agency Playing with the initials of the agency, the idea was made to create an icon that could stand-in for the name. After going through a comprehensive evolution process, the final two designs were created. One took the form of a person—one of the many the agency would be helping out through its local firm (above), while the other retained the sharp edges of the letters, becoming a crest of strength, a tower built and rising skyward (below).

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DESIGN: Basket Boutique of Buffalo

Jared Mobarak

2005 Logo Design Job Basket Boutique of Buffalo I wanted to create a graphic that was both elegant and representative of the company. A one-woman shop, the business was to build baskets for events to be used as gifts and prizes. Using the capital ‘B’ of the font chosen, I broke apart pieces to create the basket, adding red for contrast and retaining three ‘B’s’ to fill in for the boutique’s acronym.

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DESIGN: La Dolce Vita

Jared Mobarak

2004 Freelance Logo Job La Dolce Vita Caffe & Bistro: website Asked by the client to create an image for their bistro that included a patio chair and/or a cup of coffee, the design evolved to contain both, making the mug red to stand out and the business’s name a part of the graphic as the smoke rising from the drink. Image was built for a business card design, but they have since continued to use it as their brand identity.

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DESIGN: Buffalo & Erie County Historical Society [spec]

Jared Mobarak

2004 College Re-Branding Project at SUNY Buffalo Buffalo & Erie County Historical Society: website With a current logo of the building’s facade, I chose to tap into using the Buffalo animal as a stand-in for the museum. Attempting to make the brand seem both educated and child-friendly, I went for a black and white contrast, cartoony style with the inclusion of a monocle.

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DESIGN: Dipson Theatres [spec]

Jared Mobarak

2003 College Re-Branding Project at SUNY Buffalo Dipson Theatres: website After thinking long and hard to get to the essence of what the local theatre chain offered, I decided to go with a simple sans serif font and use its unique characteristic of employees wearing buttoned down shirts and ties. The dress code gives the establishments an old-time feel that’s welcome in comparison to the mass-market, gluttonous culture new multiplexes have embraced.

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