DESIGN: Theodore’s Original Hot Dogs [spec]

When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go […]

DESIGN: MyFavorites.com [spec]

Having a seven degrees of Kevin Bacon moment connecting me to a design contest online for a new website called MyFavorites.com, I decided to throw my hat into the ring with an entry. By following the design brief copied below, I looked to create a brandable, unique star/heart hybrid as requested, incorporating the ‘MY’ from […]

DESIGN: Buy Buffalo [spec]

Nick Mendola—a friend and constant collaborator of mine—had an idea to try and drive funds into the local, Mom-and-Pop businesses of the Western New York region. He was looking to make the city’s restaurants commodities unto themselves by creating a campaign to help push them into the public’s consciousness so entrenched in the allure of […]

DESIGN: Dave & Adam’s Card World [spec]

Looking to get away from their hard to decipher at small sizes Earth wrapped in ribbon logo, a friend at Dave & Adam’s Card World asked me to try and come up with a modern alternative to show his bosses. Trying to simplify the icon into a representation of the ownership by reducing it to […]

DESIGN: Local athletes bring soccer to Buffalo

Starting in September 2009, my friend Nick Mendola asked if I could help him and co-owners Scott Frauenhofer and Ryan Knapp to create a logo for a soccer team that they were bringing to the area. A member of the National Premier Soccer League, FC Buffalo was born. It is a great organization that looks […]

DESIGN: The Cosmetic Vein & Laser Center [spec]

2008 The Cosmetic Laser & Vein Center: website Wanting to get rid of their current identity logo, The Cosmetic Vein & Laser Center enlisted us to craft something with an organic feel, playing off the idea of a leaf and its vein system. Using a leaf by itself, we then incorporated in a face as […]

DESIGN: Buffalo Paranormal Society

2008 Buffalo Paranormal Society: website Wanting a representation of a buffalo, I created a silhouetted head and continued to stylize it into a ghostly, somewhat menacing look. Using elongated horns as conductors, I then placed the society’s initials in an open font to look as though they had been manifested there from whatever activity is […]

DESIGN: Streets of Allentown 2007

2007 Streets of Allentown Deciding to forgo with the annual Secrets of Allentown home tour in 2007, an alternate event was instead created called Streets of Allentown. A program would still be created, but instead of visitors being able to walk through the homes listed, this year guests were simply allowed to walk the streets […]

DESIGN: Wind Horse

2007 Wind Horse: website Working closely with company founder Mark Dettmer, I took his initial concepts and honed them into polished designs. Using a minimalistic/stylized approach, we created simple yet effective iconic images to represent the business and its products.

DESIGN: IMT Solar

2007 IMT Solar: website Working closely with company founder Mark Dettmer, I took his initial concepts and honed them into polished designs. Using a minimalistic/stylized approach, we created simple yet effective iconic images to represent the business and its products.

DESIGN: Starboard Sun Corporation

2007 Starboard Sun Corporation: website Working closely with company founder Mark Dettmer, I took his initial concepts and honed them into polished designs. Using a minimalistic/stylized approach, we created simple yet effective iconic images to represent the business and its products.