Day: June 12, 2011

ARTWORK: India, Consumerized [Taj Mahal]

Jared Mobarak

After a vacation in India—and 1,100 photos—I decided to continue my Buffalo, Consumerized series with an off-shoot aptly named India, Consumerized. The following is a horizontal and vertical offering of the famous Taj Mahal in Agra. All aspects of the design motifs come from the architecture of the tomb and the surrounding structures. The logo is derived from the gorgeous in-laid precious stone work glued on the marble, re-appropriated and combined to form an icon in the shape of the actual building. The starburst motif is taken from the interior…

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DESIGN: Theodore’s Original Hot Dogs [spec]

Jared Mobarak

When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go in a different direction, but the designs exist nonetheless as follows. Three early examples from the initial seven designs. The first playing off a circular squirt of condiments; the second an abstract flame from yellow…

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