DESIGN: Dave & Adam’s Card World [spec]

Looking to get away from their hard to decipher at small sizes Earth wrapped in ribbon logo, a friend at Dave & Adam’s Card World asked me to try and come up with a modern alternative to show his bosses.

Trying to simplify the icon into a representation of the ownership by reducing it to their initials much like the hobby store’s website does, I found myself combining the “D” and “A” together into one. It’s the ampersand via white space that separates the two letters, also creating the platform for which to add a circle that becomes both the “A’s” counter and the globe of blue and green standing in for the current logo’s Earth.

I’m not sure how far the work got inside the company’s ranks, but they have since decided to keep their identity as it was.

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