DESIGN: Dave & Adam’s Card World [spec]

Looking to get away from their hard to decipher at small sizes Earth wrapped in ribbon logo, a friend at Dave & Adam’s Card World asked me to try and come up with a modern alternative to show his bosses. Trying to simplify the icon into a representation of the ownership by reducing it to their initials much like the hobby store’s website does, I found myself combining the “D” and “A” together into one. It’s the ampersand via white space that separates the two letters, also creating the platform…

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