DESIGN: Dipson Theatres [spec]

2003
College Re-Branding Project at SUNY Buffalo
Dipson Theatres: website

After thinking long and hard to get to the essence of what the local theatre chain offered, I decided to go with a simple sans serif font and use its unique characteristic of employees wearing buttoned down shirts and ties. The dress code gives the establishments an old-time feel that’s welcome in comparison to the mass-market, gluttonous culture new multiplexes have embraced.

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